Both Larry Page and Steve Jobs want her advice. When Apple launched Ping, Jobs asked Lady Gaga for feedback and she met with him in Cupertino to discuss social network connectivity and design. Same with Larry Google, as Gaga calls Page.

Her manager starts a company for social media, Google chairman Eric Schmidt backs it.

What does all of this mean on the day that Jobs announces IOS5 and iCloud? The business and investment world should start paying much more attention to apps, social media, connectivity and the impact it has on brands and business success.

As discussed in my recent blogs (content, speed & style; new iPad app for Pimco) and latest book (building bridges), marketing 2.0 and tailored information delivery are becoming crucial elements for distribution partnerships and manager selection, leveraging and linking performance, operational support and client service.

Content matters, but so does the package.

If you don’t believe me, ask Steve Jobs…

or Barack Obama, who did his latest town hall meeting with Facebook’s Zuckerberg and who told a young girl in downtown NY that he knows Justin Bieber and can help arrange a meeting. The message that day at the WTC was supposed to be Bin Laden, but then Bieber took over.