Asset managers have come in for criticism over the quality of information they provide on their company websites.

Eddy Wymeersch, chairman of the Committee of European Securities Regulators (CESR), says many of the websites currently on offer from asset managers fail to provide investors with adequate detail on funds and investments.

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Others believe the financial crisis has thrown open a window of opportunity for asset managers to hone their technological capabilities and enhance the use of innovative communication tools on the web.

Websites, blogs and social media are all finding favour among asset managers as new ways of relaying information to clients.

“One thing that has changed is that everyone is going back to basics on communication,” says Daniel Enskat, global head of consulting at Strategic Insight.

“This is not a substitute for meeting clients face to face, but it can highlight what you do and promote services on a wider basis. It’s an enhancement tool,” says Mr Enskat.

by David Ricketts, Ignites Europe
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