Tag Archives: marketing

Building Bridges: Asia and Global Asset Management – Views from Top Institutions and Distributors

This week Strategic Insight is publishing a new book on Asia, our third in a series on books on the region. I spent the last few years talking with over one thousand large institutional investors and distributors around the world … Continue reading

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Pimco iPad app – proactive information delivery

As I wrote recently in my post on “content, speed & style of the message”, I guess once Pimco saw that parent Allianz delivered the annual report in a stylish iPad app, the firm had to follow suit and show … Continue reading

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Content, speed AND style of the message: The Secrets of Success for Franklin Templeton and Pimco/Allianz

When it comes to information delivery, the size of the global asset management industry ($30 trillion in total AUM) stands in stark contrast to the outdated ways to deliver information – both in terms of speed (compliance issues) and content … Continue reading

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The future of brand(s), part 2… how bad weather can kill a brand.

Last week I wrote about the future/importance of brand in asset management – well, travel experiences over the holidays are almost always a wonderful opportunity to point out the past, present and future of brands, in this case “developed” vs. … Continue reading

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iPad marketing lessons, brand and communication

Whether Steve Jobs again turns an industry upside down with the iPad remains to be seen, but he clearly showcased management leadership and basic marketing lessons today at the Yerba Buena Center for the Arts (side note – interesting choice of … Continue reading

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Zurich, Andy Warhol & the Widder

The Widder hotel in the Augustiner quarter of Zurich for me is one of the best hotels in the world – a hidden gem boutique hotel with only 42 rooms, each of them with a unique history and design. Aside … Continue reading

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Global metatrends in the asset management industry – vlog

I just flew into Zurich from the Middle East from and for speaking engagements at industry conferences and management board offsites. The most meaningful observations for the industry going forward are meta-trends that will fundamentally change how companies take advantage … Continue reading

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India, Future of Fund Distribution?

Is India the market to shape the future of mutual fund distribution? With most attention these days given to UCITS in Europe, the RDR in the UK and financial re-regulation in the US, India’s Security and Exchange Board a month … Continue reading

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Brand New World: Reverse Innovation & Darwin

Watch the vlog for “Reverse Innovation & Darwin”: For decades, GE has sold modified Western products to emerging markets. Now, to preempt the emerging giants, it’s trying the reverse. Thus starts an article entitled “How GE Is Disrupting Itseld” in … Continue reading

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back to the future… INVEST IN TWITTER NOW, MANAGERS TOLD

Already talked about this in 2009 – didn’t even remember it… (October 2, 2009) Asset managers are being urged to build up their social media presence sooner rather than later. Experts believe investors will favour those firms that can demonstrate … Continue reading

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