Design does pay off.

Steve Jobs did not only create the iPhone and iPad, his relentless focus on design and simplicity also created the largest company by market capitalization in the world. Being the most valuable company in the world has the nice side effect of having cash, lots of cash.

In order to manage this cash pile Apple in 2006 created Braeburn Capital, in Nevada. Since then,
Apple has earned more than $2.5 billion in interest and dividend income on its cash reserves and investments around the globe from Braeburn.

With almost $120 billion in total assets, Braeburn last quarter moved past Ray Dalio’s Bridgewater. Not much is known about the asset allocation or investment strategies, but Zero Hedge last week published an insightful article on “the world’s biggest hedge fund you have never heard of.”

#Multi-Convergence.

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(c) Enskat Associates 2012