Interesting article in the NYT today… Obama met with Dilma Rousseff yesterday over lunch. 

What apparently stood out most to the media was the fact that it was lunch, instead of a state dinner. The UK, India and South Korea got a dinner date, so Brazil apparently was downgraded and is not seen yet as a global power.

Secondly, their eyes rarely met during the press conference. Really?

The US needs to do better with the premier BRIC member, if only to preserve the natural competitive advantage of physical proximity and time zone (on top of the appeal of US brands).

A few things to consider while the US learns to look into Brazilian women’s eyes when talking with them.

– Brazil is LatAm’s powerhouse. China knows that very well.

– Latin UHNW investors are spending lots of money in the US, especially with the strong Real. Bom dia, Miami.

– World cup, Olympics, oil.

– The US briefly surpassed China as Brazil’s top export market.

So, US, put a trade agreement in place and book a room at the Fasano to walk around Oscar Freire at night to get the full picture, Instagram style.

And while you are at it, support the UN bid.

Boa noite.