Already talked about this in 2009 – didn’t even remember it… (October 2, 2009)

Asset managers are being urged to build up their social media presence sooner rather than later.

Experts believe investors will favour those firms that can demonstrate a strong brand presence via this new form of communication, rather than those firms that choose to ignore its growing popularity.

Investing in these new methods of communication – such as Twitter, Facebook and YouTube – while others are cutting back will give managers a competitive edge, experts stress.

“This financial crisis has shown it is a window of opportunity,” says Daniel Enskat, global head of consulting at Strategic Insight.

“One thing that has changed is that everyone is going back to basics on communication. Clients are looking at brand and organisational stability, but there is also an emphasis on doing more with less money,” says Mr Enskat.

Speaking during an Ignites EuropeExchange webinar on the subject of social media, Mr Enskat said communication methods used by fund houses would be an integral part in winning back trust. Investors, he says, are looking for more “transparency” in communication.

According to a poll conducted during the event…

by David Ricketts, Ignites Europe
Full Article here